Ken Orr wrote ( in Cutter IT Journal Vol.3, No. 7 ):

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Quadrant Three: Best Practice


Quadrant Three (Q3) organizations put in a lot of work, but they are more adept (efficient) than the organizations in Q1, and especially Q2, in getting knowledge out of this activity. Organizations in Q3 are often labeled current best practice.

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Quadrant Four: Next Practice


Quadrant Four (Q4) organizations have the best of both worlds -- they get a lot of knowledge (value) with a lot less effort than Q3 organizations. This quadrant is labeled next practice because organizations in Q4 are often at the leading edge. They are doing the best work, but they haven't been doing it long enough to have universal recognition. Indeed, Q4 organizations are often practicing what Christensen calls disruptive technology in a marketplace (domain), which is too small or too specialized to be coveted or understood by the broader (dominant) market players.

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